Who We Are

Travis Reeder

Co-Founder

Travis is a visionary technologist with 15 years of web application development experience. Prior to co-founding Appoxy, Travis founded ecommStats Web Analytics and SideStripe, both involving extremely high volumes of incoming data, crunching that data and making it useful in a scalable way. His past experience naturally drew him to cloud infrastructure as it is a natural fit for these types of applications. Travis has also lead development teams at Siebel and db4objects. Travis holds a Bachelor's degree in Computer Science.

In his spare time, Travis enjoys snowboarding in the winter, mountain biking and water sports in the summer, and being the lead singer in his fake Rock Band all year round.

Chad Arimura

Co-Founder

Chad has over 10 years experience leading technology teams in high-growth startups. Prior to co-founding Appoxy, Chad was CIO and founder of AllDorm Inc., a collegiate media and marketing company that provided fundraisers and viral marketing campaigns for clients such as Volkswagon, Domino's Pizza, and Visa.

Chad is a technology evangelist with a BS in Computer Engineering from Santa Clara University. He spends his spare time rocking out with a San Francisco cover band, playing tennis, indoor soccer, and hyping up Cloud Computing with random people who may or may not care.

James Lai

Interface Designer

James possesses the unique ability of taking our confusing initial "programmer designed interfaces" and turning them into something not only understandable, but remarkably easy. We're sure he could make the Large Hadron Collider's interface look simple.

A complete geek at heart, James spends his spare time learning new techniques and technologies, consistently annoying his wife to no end by adding technical solutions to items around the house which never demanded them.

Ken Fromm

Advisor

Ken Fromm has 20 years of experience translating innovative technologies into business opportunities. He has co-founded two companies, Vivid Studios, one of the first successful interactive agencies in the early 1990s and Loomia, a leading Web 2.0 recommendations, personalization, and discovery service, and is at the forefront of Web 3.0 innovations. He has extensive business, marketing, and technical expertise in areas of cloud computing, real-time web, web apis and infrastructure, recommendations, personalization and discovery, information design and interactive development, ecommerce, semantic technologies, smart gird, universal device control, and information interoperability. He's a feature writer for ReadWriteWeb.com and has written a number of books and white papers on emerging technologies including a paper for the Federal CIO Council.

Sean Liu

Ruby Developer

Sean began his career, like many of us, as a Java/J2EE enterprise architect. Having led internationally distributed teams for both the healthcare and financial industries, he has an unparalleled appreciation for "high availability" and comprehensive testing strategies. Also like many of us, he "saw the light" with Ruby about 3 years ago and immediately began designing applications from the ground up using the familiar TDD and Agile - techniques not unique to, but very much a part of building with Ruby on Rails. If your project doesn't have a well thought out testing and quality strategy, you'll be hearing from Sean.

Roman Kononov

Ruby Developer

With more than 5 years experience in web/desktop application development and project management, Roman has participated in the development of complex ERP and CRM systems for the Japanese market, as well as payment systems for the central asia market and lightweight web applications such as TextMagic.com. He is also currently seeking his PhD in the field of computer science, which gives him an uncanny ability to solve even the most complex software design challenges here at Appoxy. As if his PhD wasn't enough, as a hobby, Roman organizes meetings of the local IT community, giving lectures and actively introducing Agile methodologies of software development.

Victor Pereira

Ruby Developer

Victor Pereira was born in Sao Paulo, Brazil, where he completed most of his studies. He studied Computer Science and Mathematics at Universidade de São Paulo, one of the best universities in Brazil. In 1999, with 19 years old, he opened his first startup, a internet service provider. After that he worked as security consultant for almost 10 years for different branches as Oil, Finance and Government. In 2007 he was speaker at blackhat, amsterdam, the biggest security conference in the world. Beside his security consultant job, Victor always worked as developer, working in different kind of projects, including biometry, windows device drivers, Linux kernel development, Java enterprise applications development, ruby on rails web 2.0 applications and so on.

Dhendy Ferdian

Ruby Developer

Dhendy has over 8 years of experience in web development, 4 years specifically to Ruby on Rails. A jack of all things Rails, he has built e-commerce apps, social networking sites, twitter API integrations, and Facebook apps. He has a BS in Informatics Engineering, and might as well have a PhD in Javascript because he's the teams goto guy when there's a serious javascript challenge on the table.